Organic Internet Marketing – Look at this: people under the age of 34 spend about four hours online every day – on mobile devices alone.
For marketers, this presents an incredible opportunity. Never before has one person been able to reach so many others so easily and in so many ways.
Organic Internet Marketing
In this article, you’ll learn all about the seven types of internet marketing so you can start using them for business success.
What Is Digital Marketing?
Internet marketing (also known as online marketing, e-marketing, or web marketing) is an all-encompassing term used to describe marketing activities conducted online. Because of this, internet marketing consists of a wide range of strategies and tactics, such as: B. Social media marketing, content marketing, pay-per-click and search engine optimization.
Although marketers often use these terms interchangeably, there are subtle differences between internet marketing and digital marketing. Essentially, digital marketing is a broad term for marketing strategies that use digital channels to promote products or services, from TV commercials and billboards to social media platforms and pay-per-click campaigns. This shows that digital marketing is not limited to the internet.
In contrast, internet marketing refers to a set of marketing strategies conducted exclusively over the internet. This makes it a subset of digital marketing, but it’s really a core element as most digital marketing strategies fall within the confines of internet marketing.
Each of these seven types of internet marketing consists of many different strategies and tactics. Also, these types of internet marketing complement each other and are often used together.
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Social media marketing is the process of generating attention and sales through the use of social media platforms such as Facebook, Instagram or Twitter.
Organic social media marketing focuses on building a community and strengthening relationships with consumers to increase interest and retention.
First, you can position your brand as an authority in your niche. A simple way to do this is to involve other people and bring valuable insights into the conversation.
Responding to customer queries on social media immediately demonstrates your brand’s authenticity and will inspire others to trust your products or services.
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Furthermore, social media marketing is closely related to content marketing (which we will discuss next). Because of this, social media platforms are the best place to promote valuable content for your community and niche.
There are many ways to use paid social media marketing to promote your business, and each platform has its own suite of paid advertising options.
You can pay to promote your existing organic posts or create a custom Facebook Ad tailored to your marketing needs.
Most paid social media marketing is also known as “pay per click” (which we will discuss in more detail below).
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Search Engine Optimization – also known as SEO – is the process of optimizing websites and digital content to improve search engine rankings and thereby increase the number of visitors to a particular webpage
Let’s say you want your office furniture website to appear at the top of Google search results when someone searches for “office furniture in London”. Well, the process you will use to achieve this is SEO.
It’s worth noting that today when we talk about SEO, we’re almost exclusively referring to Google (unless you live in China and use the Baidu search engine).
Because Google is undoubtedly the most popular search engine in the world – with a market share of a whopping 79.77%.
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Search engines use so-called “crawler bots” to crawl the web and create an index of the content available online.
Then, when someone searches for a keyword, the search engine tries to return the most useful and relevant results.
On-page SEO is when you optimize your website or content to rank higher in search engines for targeted keywords or phrases.
Off-page SEO is when you optimize your website or content to appear higher in search results through methods external to your website or content.
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However, the biggest and most effective part of off-page SEO is backlink generation. This is the case when other websites link to your website or content.
When many websites link to your site, Google assumes that you have valuable and relevant content.
Search engines also consider the authority of the website linking to you. For example, a link from an authoritative site like The New York Times is more effective than 100 links from unknown sites.
One of the best ways to build backlinks from authoritative websites is by creating quality content that other people will want to share.
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Content marketing is the process of creating, distributing, and promoting relevant online content that is strategically designed to attract, retain, and convert your target market into customers.
As we saw above, social media is one of the main channels used to distribute and promote content.
Search engine optimized content is a great way to increase brand awareness and appear higher on search engine results pages (SERPs).
For example, I wrote a blog post called Instagram Story Dimensions and Killer Ideas to Up Your Game and I used SEO best practices to optimize it for the Instagram Story Dimensions keyword.
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Ideally, most people searching “instagram story dimensions” will click on my article and get great value. Then they can find some of the other great content our site has to offer.
Hopefully a large proportion of these visitors will join our email list to hear about great new content.
Our readers get amazing free content to help them start and grow a business and we become the platform to help them do it.
Influencer marketing is the process of working with influencers to promote a product or service to their online following.
Seo At A Glance [infographic]
Before internet marketing, influencer marketing was only available to big brands that could afford to partner with big-name celebrities.
In fact, InfluencerMarketingHub found that micro-influencers with 10,000 to 50,000 followers charge between $100 and $500 per Instagram post on average.
Keep in mind that this is an average — meaning some may only charge $50, and many others are happy to promote your product in exchange for a free sample.
Alternatively, many companies choose to pay influencers a portion of the sales they generate – this is known as affiliate marketing (which we’ll cover in the next section).
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Micro-influencers actually do better than well-known celebrities. Because of this, most consumers are more likely to buy a product that is recommended by someone they can identify with.
A business sets up a program that pays commissions to outside websites or individuals for the traffic or sales they generate.
Website host and domain registrar Bluehost has a popular affiliate marketing program that allows influencers and internet marketers to make money by promoting their services.
Every time one of their readers clicks a link and signs up, Bluehost gives The Minimalists a share of the action.
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Understandably, affiliate marketing is closely related to social media marketing, content marketing, and influencer marketing. This is why most affiliate links are promoted by content or social media influencers.
Email marketing is the process of using email to send direct marketing messages to people to acquire new customers and retain existing ones.
While email marketing may not seem like the most glamorous form of internet marketing, don’t underestimate its raw power.
Email marketing has an average return on investment of 122% – four times more than other types of internet marketing like social media and paid search.
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Well, before you can get started with email marketing, you need to get your hands on some email addresses!
For this reason, email marketing almost always works in partnership with other types of internet marketing, such as B. Social media marketing and content marketing. Just look to the right of this page and you will see a box inviting you to subscribe to our newsletter.
Email marketing campaigns often start with what’s called a lead magnet — which is just a fancy way of saying “bait.”
Bait are usually discount coupons or specially crafted content, such as B. an e-book.
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After you collect an email address, you can start sending your email subscribers useful content, freebies, discounts, early access to new products, and more.
In this case, you create separate groups of subscribers (called “segments”) based on their personal preferences and the stage at which each subscriber is in the buyer’s journey.
Paid advertising is a type of internet marketing strategy where advertisers pay to have their ads displayed on search engines and other online platforms like Facebook, YouTube, LinkedIn and Instagram.
Paid advertising is commonly referred to as pay-per-click, or PPC — meaning advertisers pay a fee each time a user clicks on one of their ads.
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The two largest digital advertising platforms are Google and Facebook. Together, they receive the majority of US digital advertising spend at 38% and 19%, respectively.
To advertise on Google, you need to bid on the keyword terms you want your ads for.
For example, using Google Ads, you can bid on the keyword “high desk” to have your ad shown.
Then, if you’re awarded the contract, your ad will show up in search results when someone searches “high desk” on Google.
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One of the main advantages of SEM is that searchers are general
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