Mortgage Loan Officers – The new year has arrived! There’s no better time to look at marketing trends and ideas for mortgage officers in 2019. Here are seven ideas we think will help you power through the next 12 months.
Remember, content is not just words. Write when you’re in your community or a favorite place to take a few photos or shoot a short video. Visual content is eye-catching and shareable, so it not only keeps you top of mind but also helps you expand your reach.
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As for video, Facebook users consume millions of hours of video every day. Hubspot found that Facebook Live videos have an engagement rate of 4.3% compared to 2.2% for non-live videos.
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But that’s not all. One study found that infographics have an engagement rate of 40%. So if you have an interesting or basic mortgage statistic to share with your audience, an infographic can be very useful to display it.
Try this: Use Facebook Live and stream a video of a short Q&A you do with a client or colleague. Ask your network in advance what questions they would like answered and let them know when they can watch and share in real time. 2. Kick start your networks
82 percent of Americans seek recommendations from friends and family when considering products and services. That’s 8 out of every 10 people! It’s important to get your name out there. Networking online and in person is one way to do this.
In today’s technology-driven world of mortgage marketing, connecting face-to-face can sound old-fashioned and even difficult. But when it comes to building a real relationship, there is no substitute.
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Try this: Instead of just applying to industry mixers and trade shows, make sure you volunteer and give back to your community. Prospective clients and referrals can associate your name with a friendly face and know you care about your community. The networking you do offline is the best fodder for your visual content marketing strategy. 3. Improve your email strategy
In 2015, email had an average ROI of $38 for every $1 spent, and this has remained stable over the years. Some companies even reported an ROI of over 70 to 1. If you haven’t taken email seriously, add it to your list of marketing ideas for mortgage loan officers in 2019.
Why does email work? This is a bigger question that we can (and have) written about in depth. Email marketing can be as targeted and personal as you want. Better yet, it’s a direct channel to your existing customers.
Email not only keeps you top of mind for repeat business, but also creates opportunities for email distribution, social sharing and referral business. All you have to do is create and share content that provides value to your subscribers. In short, focus less on promoting your services and instead think about the needs of your audience.
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Try this: Answer questions you encounter in your day-to-day life as a mortgage loan officer, provide tips and how-to guides, or simply share industry-related content that will interest your audience. If you’re providing value, you’re doing it right. 4. Promote your posts on social networks
Social media marketing is constantly evolving and changing. Simply put, getting traction is not as easy as it used to be. But there are many opportunities if you are willing to try new techniques. Social media advertising is expected to generate more than $17 billion in revenue in 2019 and continue to grow year over year.
Social media boosted posts are an effective way to reach beyond your current network and increase your brand’s exposure on social media channels.
Social media advertising is one of our best marketing ideas for mortgage officers in 2019. The ability to target zip codes, professions and other demographics is very important for companies that know their audience and demographics.
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Try this: Start with the social network most businesses consider the most important: Facebook. Run a social media ad campaign and see the difference in engagement and reach. Adjust copy, images and targeting to continuously improve results. 5. Clean up your online presence
When we say online presence, it’s more than just making sure you have the right posts on Facebook and Twitter. This means that your website, social profiles, business listings and online reviews need to be reviewed.
First of all, make sure your information is up to date throughout. Why risk losing business because you didn’t update something as simple as a phone number?
Next, consider the customer experience. Have you kept your branding consistent across profiles? Is it easy for customers to identify your business? Are you available in all the right ways?
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What you’re looking for here is accuracy, consistency, and ease of use. Nail these concepts, and you’ll increase engagement.
Try this: Use our handy list and tackle one a day (or one a week if it’s too time-consuming). Before you know it, your accounts will be up and running. 6. Consider Automated Marketing Strategies
When it comes to loan officer marketing, automation is the perfect equalizer. It is not only the responsibility of your plate, but it is also a perfect tool for raising and getting. In fact, 51 percent of top-performing companies use marketing automation to retain customers.
Automation can be used in a variety of ways: content, email, social sharing—you name it. There is no better way to save time and money while improving marketing efficiency.
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Try this: automated marketing saves you time and effort. Find marketing automation software to help you take this time-consuming task off your plate. Make 2019 better than last year
We hope that these marketing ideas for mortgage officers in 2019 will help make your work more efficient and effective. But if you’re short on time, don’t be afraid to ask for help. Mortgage sales operations are what we do. Let us help you find the best strategy for your business in the new year and beyond.
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By Taylor Landis | September 27, 2022 | Business Strategy, Content Marketing, Email Marketing, Home Services, Insurance, Learn Marketing, Marketing Recovery Kit, Massage Therapy, Mortgage, Real Estate, Sales, Wellness.
Characteristics Of A Quality Mortgage Loan Officer
Want to get more people to focus on your marketing emails? Many small businesses see great results from a content marketing strategy, which often takes the form of the tried and true email newsletter. Before we dig into how content marketing and email marketing…
When you hear the words, “cold calling,” what comes to mind first? If you’re like most small business owners, chances are this isn’t your favorite. In fact, 63% of salespeople say cold calling is what they dislike about their job. Moreover, 88% of buyers … The first thing you should know is that this is not a job where you will only be crunching numbers or reading envelopes. You will also be able to interact with many new people every day and make important financial decisions.
In this article, we walk you through the salary and commission structure for low-, mid-, and high-level M in each of the 50 states.
Bonus: We also share a few tips on how you can increase your salary as an officer and enjoy a great career.
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The originator of the mortgage can be related to an individual or an institution. In the latter case, this is usually a bank or other type of financial institution.
An officer walks borrowers through the process of getting an application approved. M, in particular, helps borrowers get the financing they need to buy a home.
Given that this is a major life decision for the borrower, M does more than just represent the institution in selling the product. They take on the role of being a confidant and advisor in whose guidance the borrower places their full trust.
Because the job has a high level of satisfaction, Best Business Jobs ranked this profession at #8 in 2021, based on various factors such as salary, future growth, work pressure and work life balance, to name a few.
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B’s professional life is very satisfying. You will see some interesting challenges coming your way. As B, you will step into a borrower’s life at one of their key moments, and expertly guide them through it.
M who works in a large institution, like a bank for example, is more likely to receive salary, commission and benefits. They can access a ready stream of incoming customers and prospective calls.
On the other hand, a small mortgage broker with a state license may rely solely on commissions for their income.
Sometimes, your commission may even depend on the monthly amount, ie if you earn “X” value in ANS every month, you will be paid a big commission. If you fail to achieve this
What Exactly Do Loan Officers Do?
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