Digital Marketing Strategy For Law Firms

Digital Marketing Strategy For Law Firms

Digital Marketing Strategy For Law Firms

Digital Marketing Strategy For Law Firms – Gone are the days when lawyers only had to worry about how to effectively represent their clients. Starting your own practice can be confusing, intimidating and costly. Whether you’ve spent countless hours in law school or practiced law and decided to own your own law firm, becoming a lawyer can be second nature.

On the other hand, the practice of marketing is completely foreign to you. How do you get money flowing into your business? How do you get clients to hire you? How do you develop your practice? These are things that were never taught to you during your lawyer training.

Digital Marketing Strategy For Law Firms

Digital Marketing Strategy For Law Firms

While it is advantageous to hire a marketing specialist for your law firm, it can be very expensive. There is no need to spend a fortune marketing your law firm when you can implement several strategies yourself. Some strategies may be more beneficial to specific areas of practice, but below are several marketing strategies that can be applied to any law firm.

Useful Digital Marketing Tips And Strategies For Law Firms

These days, you can’t do business without a website. Not only is having a website essential, having a good website can also bring in new customers. Today, if your organization doesn’t have a website, you’re not living in the current era, and your organization could be fired for its lack of online presence.

Just having a website isn’t the only online marketing tool you should use to help your organization. Potential clients want to research prospective lawyers and make sure their lawyers are competent in the areas of practice they need before deciding to hire an attorney.

Your website needs to have great content and provide important information relevant to your field of business so potential clients can see if you have experience handling their cases. The website should not only say that you are an expert in that field, but also have content about the law in that field, including articles and blog posts.

Your website should include detailed biographies and photos of all practicing attorneys at your firm so your potential clients know who represents them.

Email Marketing For Law Firms: A 2019 Guide

People like to put their name on their face when they hire a lawyer to represent them. You should also link your website to online legal directories with tons of potential clients looking for lawyers.

Remember, potential clients want to know what you can do for them and why they should trust your organization. Detailed information builds that trust.

There are many valuable resources that can help you create a website. Squarespace and WordPress are great resources to help you build your website, and each has its pros and cons.

Digital Marketing Strategy For Law Firms

Squarespace is easy to use for beginners because they have hundreds of customizable templates that you can drag and drop content onto your site without spending long hours learning the ins and outs of WordPress. Wix is ​​another easy option for creating beautiful websites using the drag and drop method.

The “four P’s” Of Marketing A Law Firm Online

WordPress is more powerful and less expensive, but there can be a steep learning curve when using the platform for the first time. If you don’t know much about website building, you might be better off with a drag-and-drop builder. Building a site is very easy with a drag and drop system.

If your law firm is the type that accepts client retention fees, you can make it easy for them to get paid on your website. This adds a level of convenience that many are looking for while reducing administrative time for your law firm.

Providing your website with high-quality, relevant, and up-to-date content is one of the most important strategies for using your website for marketing purposes. Adding a blog to your website can help you deliver lots of great content to your customers and potential customers.

Laws are constantly changing, and by writing about these changes and what they mean to your clients and prospects, you can demonstrate that your company is up to date and relevant.

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If you are a family attorney, you can write about your state’s new laws regarding divorce. If you practice personal injury law, you can write down the largest settlement amount your firm has achieved. Your goal is to provide your clients and prospects with all the information they need to stay on top of what matters.

You can hire a marketing firm to help you with search engine optimization (SEO) to get your blog to the top of Google searches when someone searches for a specific topic. You can also hire a company to create a blog for you.

If you don’t have time to blog yourself, several companies like Next Client and Law Blog Writers can pay you to write consistently great blog posts for your website.

Digital Marketing Strategy For Law Firms

If someone needs a lawyer for a specific issue you’ve blogged about, a quick Google search can take them directly to your blog and then directly to your website. This demonstrates your knowledge in a particular field and is likely to retain them.

Law Firm Seo By Genie Crawl

One of the most effective ways to attract new customers is through aggressive word-of-mouth marketing through friends and family. Word of mouth marketing has been shown to increase marketing effectiveness by up to 54%.

Ensuring that your current clients are happy during their time with you can lead to new business. Potential clients want to know that their attorney has been successful in achieving the best possible outcome for their client.

One way to showcase this is to ask current customers to provide testimonials about their success stories on your website. Make sure to only ask clients who you think will prepare the most favorable referrals.

Favorable testimonials include a narrative of their experience and highlight specific aspects of the services they received from your law firm.

Improve Law Firm Leads From Google With 5 Actionable Steps

Also, if you have happy customers, you can ask them to leave positive reviews on Google. When a business comes up in a Google search, it displays the rating for that business. By collecting positive reviews, you can demonstrate your success to potential clients.

If clients are satisfied with your attorney’s representation, they will be happy to share that success with the world.

According to a 2013 Byfield Consulting survey, half of the 101 law firms surveyed use social media communications to win business but have yet to fully integrate social media into their marketing strategies.

Digital Marketing Strategy For Law Firms

If your law firm does not have a social media presence, you are missing out on reaching a large audience. The ins and outs of law firm social media marketing can be enormous.

Best Law Firm Marketing Strategies To Get More Clients

When it comes to social media marketing, be sure to follow the rules and regulations of your local jurisdiction to avoid getting into an ethical dilemma. Check out the American Bar Association for more details and tips on social media marketing for your company.

First, your organization should have a social media plan and implement it accordingly. Start by learning the different platforms and setting measurable goals for what kind of content works. You should also use routines. Set aside a specific time each week to consistently update and post about your social media accounts. Using various social media platforms such as LinkedIn, Facebook or Twitter can be very useful in securing a broad perspective of potential clients.

If you’re having trouble posting to all the different social media sites, consider using a scheduling tool like Hootsuite, Buffer, or PostPlanner.

Having social media can increase word of mouth referrals. By noticing that they have a common connection with your law firm on social media sites, potential clients can reach out to your contacts and ask about their experience as a client of yours.

Legal Technology Trends Changing In House Legal Departments

Customers are not the only source of available recommendations. Connecting with other companies and people in your community can lead to an even bigger source of referrals.

For example, if you’re a real estate attorney, make friends with local realtors, brokers, or mortgage companies. Clients of these firms are looking for real estate attorneys. If they do the same, offer to recommend them for business. Building this relationship will benefit both of you.

If you are a law firm specializing in family or criminal matters, contact a real estate law firm and develop a similar relationship with them. People who buy a house often need a lawyer for other things, and vice versa. Both law firms can benefit from this mutual relationship.

Digital Marketing Strategy For Law Firms

If you can’t network in person, consider reaching out to social media networks, especially LinkedIn, which focuses on professionals.

Legal Services Strategy & Website

Being active in the local legal community is important to gaining a foothold in your practice area. You can do this by joining various local bar associations in your city.

While joining a local bar association can help you build relationships with people referred by other attorneys, it is a good idea to join a local bar association

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