Create Website Small Business – If you have a small business or are planning to start one, there are many reasons to have a website for it. Perhaps most important: a professional looking website lends credibility to your work. So it can help you find and keep customers, clients and even partners. People are more likely to develop relationships with companies whose websites are easy to navigate and find information.
1. Preview what you want from your site. The layout and design of your website will depend a lot on the type of company you run. An e-commerce business requires different tools than a restaurant owner or other type of service provider. Your website should clearly state your mission—what you do—so visitors know exactly what to expect when they land on it.
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Think about your own Internet browsing experiences and the types of websites that tend to catch your attention.
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2. Buy your domain name. This is your URL that users type into the Google address bar. Most of the time, you’ll want to register a URL that matches your business name, but sometimes there won’t be.
If so, you have a few options. You can choose a domain name that describes your business or you can explore .net or .biz options.
From the customer’s point of view, it is useful to have a URL that is easy to remember and not too long. It can also help to include words or phrases in the URL that potential customers can search for, such as the name of your city or a keyword from your company.
You can buy a domain name through a hosting platform (more about hosting soon) like Squarespace if you also use a company to design your site. Or you can go through a service like Namecheap, GoDaddy, or Google Domains if you’re not ready to commit to a host. Even if you register a domain through a service, you can also connect it to another web hosting and design platform.
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Domain registration is included with Squarespace hosting plans, or you can pay $20 to $50 to purchase your domain yourself. Namecheap costs from less than $1 to almost $70. GoDaddy and Google Domains also have various pricing structures depending on the top-level domain you choose—from .com to .biz to .football.
3. Find a hosting platform. First, a quick explanation of web hosting: A hosting company provides a server space that stores your content and delivers it to Internet users. Your site has to live somewhere, and that’s where web hosting services come in.
There are many user-friendly, non-technical tools for hosting and building websites. Most are template based, so all you have to do is plug in your information and hit publish.
If you’re just starting out and need a website to provide information to potential customers, platforms like Squarespace offer a nice and simple package. If you run or plan to run an e-commerce website with an online store, Shopify is a beginner-friendly platform.
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“In terms of ease of choosing a starter template and customization using the platform and their knowledge base, Squarespace and Shopify are easily the two best options when it comes to DIY small business websites,” said Jordan Gilman, founder and creative director. of UNFRAMEDCreative, the name and strategy of the agency.
If you are a tech-savvy business owner who wants more control over the design and functionality of your site, or if you hope to create a lot of content that will get a lot of traffic, another option is to go with a platform that Personal like WordPress. In this case, you will need a separate and more powerful web hosting plan with a company that specializes in small business sites.
You usually pay for hosting on a month to month or yearly basis; the second is a whole sum upfront but less money overall. Most platforms offer several levels of plans with more powerful features, especially around e-commerce functionality, so you can choose exactly what you need.
Squarespace, for example, charges $12 per month (billed annually) for a simple, personal website and $18 per month (billed annually) for a business site with additional features such as e-commerce and dedicated email addresses. If you prefer month-to-month billing, you’ll pay $16 and $26, respectively. Shopify plans range from $29 per month to $299 per month, with a 10% discount on annual plans. Self-hosted WordPress.org is free, but you will need to pay for third-party hosting.
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4. Be creative with your design. Once you have the foundation for your site, you can start working on the fun stuff: the design. Most beginner-friendly hosting platforms have templates that allow you to enter your information, upload images, and hit publish. Squarespace, for example, has templates for everything from artist portfolios to e-commerce stores. You can also use this opportunity to revamp your brand with a new logo, new photography or an updated mission statement.
5. Add important information. Your website should make it as easy as possible for visitors to find the information they are looking for – and convert them into customers. Gilman recommends several key categories:
6. Market and maintain it. Although web hosting platforms make it easy to set it and forget it, you need to stay active in your website development. Update your hours and prices, add new services as they become available, and continue to tell your business story through blog or social media posts.
While it can be helpful to look at existing sites for inspiration, know that yours will be unique. Start small and stay focused on the specific needs of your business.
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“There are a lot of options out there, and the right choice depends a lot on the situation and goals,” says Marcus Miller, head of digital marketing at Bowler Hat, a UK-based company. “The most important thing any small business can do is educate themselves so they can make informed decisions.”
Emily Long is a freelance writer specializing in personal finance, health and wellness, home security and exercise, travel and other topics. Read more2022-02-02 00:00:00 2022-02-02 00:00:00 https:///r/starting-a-business/build-a-small-business-website/ Starting a Business English https: //oidam/intuit/sbseg/en_us/Blog/Graphic/how-to-create-website-header-image-us-en.jpg https://https:///r/starting-a-business/build – Small Business Website/ How to Create a Website for My Business: 8 Steps and Tips – Chapter
For many small businesses, having an online presence with a well put together website is essential to success. Customers who want to know more about you will look you up online, and a bright, useful website goes a long way. However, you may be surprised to learn that it really doesn’t have to be difficult.
In fact, it is more than possible to have your own site up and running in a matter of days. Like anything, the hardest part is getting started. If you’ve ever explored creating your own website, you’ve probably looked at all the confusing jargon, closed your browser tab, and vowed to live off the grid forever.
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Not so fast. If you have a keyboard and mouse, you can do this. Here’s a step-by-step guide to help you create a website for your small business – stress and confusion free.
When you’re excited to get your website up and running, it’s tempting to jump right in. While you don’t want to succumb to analysis paralysis, you need to make the right choices for both your current and future business needs.
First, come up with a site plan – this will help you stay organized and allow you to raise the right amount of money. This may include:
Think about your growth plans for your business and make sure the developer you choose is flexible enough to accommodate them. Below are some important things to keep in mind while building your small business website.
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Your website is a key part of your overall business brand. You should use your business logo, fonts and colors. If you haven’t explored those aspects of your visual identity, start there so you can build your website with those elements in mind. It will make the process even easier.
Remember this is for your customer. That means your website should speak directly to them by identifying your target audience. Clearly state your value proposition and use the bulk of your content to explain what problems it solves for them. Your website should clearly answer the question why they would want to do business with you.
There’s a lot you can do with your website and it’s easy to get confused by all the bells and whistles. Keep it simple for now with a clean website design, straight forward menu navigation, clean text and plenty of white space. It’s stress-free for you and provides a great user experience for your customers.
There is no point tearing your hair out in front of a computer screen when there are so many resources available to you. Website builders offer helpful customer service departments and even tutorials to help you get going. You can also connect with friends, freelancers, or even students to get help building your website, copywriting, and more.
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First things first: You need a domain name. This is just a fancy method
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